How to Manage Creative Projects with Multiple Clients (without losing control)

Key Takeaways:

  • Justify every design decision to reduce client amends, explaining choices like color, font, and layout helps clients understand the strategy behind your work.
  • Shift from reactive to proactive communication by guiding clients through your thinking, building trust, and encouraging purpose-driven feedback.
  • Pair your design rationale with online proofing software to streamline reviews, enable clear in-design comments, and accelerate approvals with built-in workflows.

Handling creative projects for more than one client at a time sounds manageable—until everyone wants everything at once, and yesterday. If you’ve ever lost time digging through email chains, missed a deadline because a stakeholder didn’t reply, or made updates to the wrong version of a file, you’re not alone.

Creative teams often face the chaos of multiple approvals, scattered feedback, and shifting priorities. But there is a better way to manage your projects—one that gives you control, accountability, and breathing room to focus on what matters: creating outstanding work.

Let’s explore how GoProof can transform your multi-client creative workflow and why brands like TIFF, Lyreco, and TopDeck trust it for streamlining creative approvals.

The Challenge: Multiple Clients, Infinite Moving Parts

Whether you’re a marketing agency or an in-house design team working with various departments or brands, the headaches are familiar:

  • Each client has their own preferred communication style.
  • Feedback comes in via email, phone, Slack, and even sticky notes.
  • There’s no easy way to tell which version is final.
  • Deadlines slip because someone forgot to sign off.
  • Team members spend more time chasing comments than designing.

And as your client base grows, so does the pressure on your creative operations. That’s where a centralized, purpose-built tool becomes essential.

Centralize and Simplify with GoProof

GoProof is designed specifically to help creative teams thrive under complex workloads. It’s a flexible, online proofing and creative project management platform that works whether you manage five clients or fifty.

One Dashboard for Every Project

GoProof brings all your creative projects into a centralized workspace. You can view every proof, deadline, and piece of feedback across multiple clients—all in one place. This visibility is critical when juggling competing deadlines and priorities.

Assign Clear Roles and Permissions

Each user is assigned a role—reviewer, collaborator, or approver—so everyone knows exactly what they’re responsible for. This eliminates the ambiguity that leads to bottlenecks and missed sign-offs.

Keep Client Feedback Organized

Rather than collecting feedback from multiple channels, GoProof attaches all comments directly to the proof. Tools like arrows, highlights, strike-throughs, and pins help reviewers make their point clearly. Threaded comments preserve context, eliminating misinterpretation.

Real-World Example: Decopac

Decopac, one of the largest suppliers of cake decoration products in the U.S., faced increasing pressure to deliver creative faster and more accurately. With multiple brands and departments to serve, they needed a better way to manage feedback and approvals.

“GoProof has dramatically reduced the time and confusion during our feedback cycles,” shared the Decopac creative team. “Everyone knows where to go, what’s been said, and what needs to happen next.”

Using GoProof, Decopac achieved greater clarity and faster turnaround across the board. Read the full case study

Smarter Tools for Complex Teams

Version Comparison & Rollback
GoProof stores every version of your creative content. You can compare two versions side-by-side to confirm requested changes—or roll back when needed. This avoids the all-too-common “Why did we change that?” moments.

Deadlines and Nudges
Assign deadlines to every proof and nudge collaborators or clients who haven’t responded. These reminders keep things moving and help you hit delivery targets.

Secure Proofing
Protect your creative assets by securing proofs so only authorised users can access them. Ideal for client work involving embargoed materials or sensitive brand content.

Fits Into Your Workflow, Not the Other Way Around

Whether your team uses Adobe Creative Cloud, monday.com, Asana, or Trello, GoProof offers deep integrations that let you proof and manage projects without changing your existing workflow.

For example, designers working in Adobe InDesign or Photoshop can send creative content directly to GoProof, receive comments back inside the app, and update files—without ever leaving Adobe.

Want to learn more about the Adobe integration? Read more about GoProof + Adobe Creative Cloud

And for agencies or marketing departments using monday.com, GoProof embeds creative approval directly into your boards so all project updates and feedback stay visible and actionable. See how GoProof works inside monday.com

Track Everything with Activity Timelines

GoProof's activity timeline ensures you always know who saw what and when. No more guessing if feedback was missed or a task was overlooked. You’ll have a full audit trail of activity on every proof.

This is especially useful when managing campaigns across multiple clients or departments. If something goes off track, the timeline helps you diagnose the issue and get back on schedule.

Want to See How GoProof Can Help?

If you’re managing work for multiple brands, clients, or internal stakeholders, GoProof takes the pressure off your creative team by bringing structure, speed, and clarity to your project workflows. For a deeper look at how online proofing fits into a modern creative operation, read our full explainer: What is Online Proofing?

Smarter Proofing. Faster Approvals. GoProof.

FAQS - Frequently Asked Questions

How can I improve my creative approval process when working with multiple clients?

Use a centralized system like GoProof to unify feedback, set roles, and monitor deadlines. It simplifies communication and accelerates the entire creative cycle.

How can I reduce the number of revisions when working with different stakeholders?

By using precise mark-up tools, role-based responsibilities, and in-context feedback in GoProof, you ensure that changes are clear and complete the first time—cutting back on unnecessary revisions.

Is online proofing just for agencies?

Not at all. While it’s perfect for agencies, online proofing is also ideal for in-house creative and marketing teams working across departments or brands. GoProof adapts to your structure and workflow.

creative project management, multiple clients, marketing workflow, design approvals, GoProof features, online proofing, client feedback, Adobe integration, GoProof

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