The evolution of FIFA World Cup logo designs

Browse the complete history of logo designs for the FIFA World Cup tournament, from the inaugural event in 1930 right through to present day.

The FiFA World Cup has been hosted every four since since 1930, save for a break during World War II. The logos showcased here not only serve as a snapshot of branding, graphic design and typography styles from 1930 to present day, but they are also a perfect example of how a design brief can be creatively interpreted to reveal a wide variety of finished designs.

At its core, the logo for a World Cup tournament needs to relay the values and aspirations of the sport, showcase the country hosting the tournament, through dynamic and eye-catching typography, colour and style, and all while being aesthetically pleasing to an international sporting audience.

The World Cup logo design and branding doesn't really begin to take shape until the 1950s, prior to that, designs tended to be more of a promotional poster or paintings - although, the flags sock for Brazil 1950is ingenious. It's with the 1970 World Cup in Mexico where design and identity (and an iconic typeface) begin to showcase what a tournament logo design can really do. Footballs and globes are used as interchangeable or overlapped elements extensively and then in the late 1990s renditions of the FIFA World Cup trophy begin to appear within designs.

World Cup Logo Design 1930

World Cup 1930

The first FIFA World Cup took place in Uruguay from 13 to 30 July 1930. The tournament winner was the host Uruguay.

World Cup Logo Design 1934

World Cup 1934

The 1934 FIFA World Cup took place in Italy from 27 May to 10 June 1934. As with the previous event, the tournament winner was the host Italy.

World Cup Logo Design 1938

World Cup 1938

The 1938 FIFA World Cup took place in France from 13 to 30 July 1930. The tournament was won by Italy, winning for the second time.

World Cup Logo Design 1950

World Cup 1950

The 1950 FIFA World Cup took place in Brazil from 24 June to 16 July 1950. The tournament was won by Uruguay, winning for the second time.

World Cup Logo Design 1954

World Cup 1954

The 1954 FIFA World Cup took place in Switzerland from 16 June to 4 July. The tournament winner was won by West Germany.

World Cup Logo Design 1958

World Cup 1958

The 1958 FIFA World Cup took place in Sweden from 8 to 29 June 1958. The tournament winner was won by Brazil.

World Cup Logo Design 1962

World Cup 1962

The 1962 FIFA World Cup took place in Chile from 30 May to 17 June 1962. The tournament winner was won by Brazil, winning for the second time.

World Cup Logo Design 1966

World Cup 1966

The 1996 FIFA World Cup took place in England 11 to 30 July 1966. The tournament winner was the host England.

World Cup Logo Design 1970

World Cup 1970

The 1970 FIFA World Cup took place in Mexico from 31 May to 21 June 1970. The tournament winner was won by Brazil, winning for the third time.

World Cup Logo Design 1974

World Cup 1974

The 1974 FIFA World Cup took place in West Germany from 13 June and 7 July 1974. The tournament winner was the host West Germany, winning for the second time.

World Cup Logo Design 1978

World Cup 1978

The 1978 FIFA World Cup took place in Argentina from 1 and 25 June 1978. The tournament winner was the host Argentina.

World Cup Logo Design 1982

World Cup 1982

The 1982 FIFA World Cup took place in Spain from 13 June to 11 July 1982. The tournament was won by Italy, winning for the third time.

World Cup Logo Design 196

World Cup 1986

The 1986 FIFA World Cup took place in Mexico from 31 May to 29 June 1986. The tournament winner was Argentina, winning for the second time.

World Cup Logo Design 1990

World Cup 1990

The 1990 FIFA World Cup took place in Italy from 8 June to 8 July 1990. The tournament winner was West Germany, winning for the third time.

World Cup Logo Design 1994

World Cup 1994

The 1994 FIFA World Cup took place in United States from June 17 to July 17 1994. The tournament winner was Brazil, winning for the fourth time.

World Cup Logo Design 1998

World Cup 1998

The 1998 FIFA World Cup took place in France from 10 June to 12 July 1998. The tournament winner was the host France.

World Cup Logo Design 2002

World Cup 2002

The 2002 FIFA World Cup took place in South Korea and Japan from 31 May to 30 June 2002. The tournament winner was Brazil, winning for the fifth time.

World Cup Logo Design 2006

World Cup 2006

The 2006 FIFA World Cup took place in Germany from 9 June to 9 July 2006. The tournament winner was Italy, winning for the fourth time.

World Cup Logo Design 2010

World Cup 2010

The 2010 FIFA World Cup took place in South Africa from 11 June to 11 July 2010. The tournament winner was Spain.

World Cup Logo Design 2014

World Cup 2014

The 2014 FIFA World Cup took place in Brazil from 12 June to 13 July 2014. The tournament winner was Germany, winning for the fourth time.

World Cup Logo Design 2018

World Cup 2018

The 2018 FIFA World Cup took place in Russia from 14 June to 15 July 2018. The tournament winner was France, winning for the second time.

World Cup Logo Design 2022

World Cup 2022

The 2022 FIFA World Cup took place in Qatar from 20 November to 18 December 2022. The winner was Argentina, winning for the third time.

World Cup Logo Design 2026

World Cup 2026

The next World Cup will be held in Canada, Mexico and United States from June 11 to 19 July 2026. The logo design for this event was released in May 2023 and is the first to use photography within the design. It has been reported that this design will be used for all tournaments moving forward, with only the date changing. The trophy and FIFA logo would remain on all future designs, and the hosts nation will then use the letterforms of the date to add their national flag or colouring. The examples below demonstrates how one of the host cities for 2026 has been showcased.

World Cup logo design Seattle
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