How to Reduce Client Revisions

Anyone working in a creative team knows the pain of the “just one more change” email. One change turns into three. A vague suggestion leads to a complete redesign. And before you know it, your project is drowning in revisions, burning budget, time, and morale.

But it doesn’t have to be this way.

By making a few smart changes to your feedback and approval process—and using the right tools—you can significantly reduce the number of amends your clients ask for. GoProof helps creative and marketing teams do just that, turning chaotic feedback into a controlled and efficient workflow.

The Root of the Problem: Vague Feedback, Poor Visibility

Most revisions spiral out of control for a few key reasons:

Clients aren’t clear about what they want, and designers aren’t sure what they meant.

Feedback gets lost across multiple emails, Slack messages, or PDF comments.

Clients don’t see what was already changed, leading to repeat requests.

The wrong version is reviewed—or worse, approved.

There’s no system in place to manage who is responsible for final sign-off.

These are all solvable problems, and GoProof solves them elegantly.


How GoProof Helps Reduce Revisions

Pinpoint Comments With Markup Tools

GoProof offers a wide range of markup tools including pins, arrows, boxes, highlights, and strikethroughs—so clients can make their requests clearly and visually.

Instead of reading a vague note like “Can you move that thing a bit?”—you get a precise instruction: highlight this element, move it here, change the colour.

That clarity alone reduces a huge amount of back-and-forth.

Threaded Comments to Preserve Context

Each piece of feedback lives in a threaded comment, showing who said what and when. This keeps discussions on track and avoids misunderstandings—especially when multiple reviewers are involved.

Text Edits That Are Click-and-Insert

If a client wants to change text in a document, they can simply highlight the original, enter the replacement, and the designer can click once to insert the new text. This avoids errors and ensures consistency.


Real-World Example: Esmark Finch

Esmark Finch, a leading design and production agency in Ireland, faced the challenge of juggling fast-paced creative delivery with client expectations.

“GoProof cut our turnaround times significantly,” says the Esmark Finch team. “Clients give clearer feedback, and our designers stay in their tools.”

Their team now gets fewer rounds of amends per project—because clients see exactly what they’re getting and provide clear, actionable feedback. Read the Esmark Finch case study


Eliminate the Chaos of Email Feedback

One of the most common causes of revision overload is managing feedback via email. GoProof removes that pain by centralizing everything:

No more group emails with unclear responsibilities.
No more wondering if someone replied “all” or just “you.”
No more losing feedback in your inbox.

Instead, all comments live on the proof itself, in one place, for everyone to see. You can even assign reviewer roles, ensuring the final say comes from the right person—not just the loudest.


Compare Versions and Show Progress

How many times have you been asked: “Didn’t we already change that?”

With GoProof, you can show your client exactly what’s changed. Its version comparison tool lets you view any two versions side-by-side, so clients don’t ask for something that’s already been done—or suggest a change you’ve already rejected. And if something goes wrong? You can roll back to an earlier version in a click.


Secure, Pre-Approved Feedback Loops

GoProof lets internal teams pre-approve content before the client ever sees it. This lets you catch inconsistencies, polish the design, and avoid sending anything half-baked for review—saving revisions before they start.

You can also set deadlines and reminders to keep internal and external reviewers on track, nudging them if they haven’t responded within the set timeframe.


Cut Down Confusion with Clear Roles and Timelines

GoProof structures your creative review process with accountability in mind. Each proof has an activity timeline showing:

When it was sent
Who has viewed or commented
What’s been changed
Who has final sign-off

This means fewer misunderstandings and no more duplicated or conflicting feedback.


Want to Stop the Endless Revisions?

With clear feedback tools, version tracking, and approval workflows, GoProof helps reduce amends while improving creative quality and client satisfaction.

Learn more about how online proofing saves time and improves creative collaboration: What is Online Proofing?

Smarter Proofing. Faster Approvals. GoProof.

FAQS - Frequently Asked Questions

How can I improve my creative approval process to reduce revisions?

Start by using a centralized proofing tool like GoProof. It helps clarify feedback, tracks changes, and gives each reviewer a defined role to keep the process efficient and controlled.

How does version comparison help in reducing the number of amends?

Version comparison in GoProof shows exactly what’s changed between drafts, so clients can verify updates without repeating requests—minimizing confusion and feedback loops.

Is online proofing just for agencies, or can internal marketing teams benefit too?

Online proofing benefits both. In-house marketing and design teams with multiple departments or stakeholders can streamline their creative reviews, just like external agencies do.

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